You’d be absolutely insane to only have one way to get business. And the problem with my competition is that they believe that ‘one way’ is best. Some people go afterrefi mailers like they are the end-all, be-all. That’s great, but what if the market keeps going in the wrong direction? What if things get [...]
The law of averages, the old 80/20 rule, whatever you wanna call it, applies to this business too. Meaning this: of the students that sign up, so far only about 20% of people take action and step out of their comfort zone. About 80% of the people show up to the calls that I [...]
7:2:08 3:30 PM Eastern. Details to follow. Sign up in the sidebar. We’re going to talk about ruthless social media marketing for Loan Officers.
OK, this is goofy. Another company that I’m competing with that said all I teach is cold calling. Hours and hours of tedious cold calling every day. I’ve never said that. In fact, the MOST that you’ll do is 90 minutes, and it’s not even that ‘cold.’ 90 minutes a day [...]
It’s easier to find the PERFECT customer… …than it is to try to bang out tough loans. It’s easier to help friends that already trust you…. …than it is to sell strangers on why they should use you. It’s easier to do 90 minutes of work and be focused and [...]
Meta Improvement. What is metaimprovement? Simply put: improving the rate that you improve is the most important part of any training program. You have to improve, but more importantly, you have to improve the rate that you improve. The space shuttle you see spends all of it’s energy accelerating so it can leave [...]
You heard it here. The unemployment rate has gone through the roof in today’s report. And every article seems to blame "the subprime mess". So what the REAL question is is this: what are we going to do about it? Let’s keep in mind: We have one of the [...]
Look, a lot of people’s business are off. And now, instead of diligently chasing every lending tree lead that’s on their chair, making follow up calls, and doing work, they sit with a SHELL SHOCKED look and don’t do much of anything. Incomes are down but skilled loan officers (I’m not talking about the [...]
