Right now it’s an incredible time to be an originator.  The tools and tech we have available are absolutely incredible, and DESPITE what’s happened in the market, changes in the last 2 years completely favor the smart and savvy.

Think I’m kidding?  No.  I used to write on Blown Mortgage.  I get the picture when it comes to the industry, and I still think we’re about 1/2 way through the mess and we’ll STILL see programs get tightened.  But…

…it’s still an incredible time to be a Loan Originator.

Because the web connects us, and we can build communities and trust ourselves.   We don’t need to be stuck with our own local market.  If our homes aren’t appreciating, we can reach out to Realtors, Financial Planners, and other referral sources from Seattle to St. Louis to South Florida. 

Oh, it’s still important to maintain a local presence, for now, but we can generate 30-70% of our business OUTSIDE our states.  Yeah, you have to be lawfully licensed in the state we’re talking about, but once you do, reach out throw your people in the database, and market to ‘em automatically….and do a better job then their local source. 

I’ve done this (personally) in:

• Maryland
• Oklahoma City,
• Portland Oregon

to prove it works on the east coast, west coast and middle America.  Previous strangers can quickly become loyal fans.  

You’ve always thought this would work, well, I’ve figured it out, and I’m teaching all of that on my monthly course in July–how to dominate a market you don’t live in and have never been to.  If someone comes to this course and still says I got nothing new to give, then I can’t imagine what it will take.

Let’s have some closings!

-Chris